Advertising, the Uneasy Persuasion
Advertising is a lot of (cigar) smoke and mirrors. This course will outline the history of America’s slickest trade, the concepts that guide it, and the experience of building your own campaign. For the sake of simplicity — and a welcome respite — we’ll eschew the banners, fly-ins, and camera tricks of modern advertising in favor of the classic print campaign. You’ll leave with a grasp of the basics: profiling target audiences, identifying a unique voice, concepting a cohesive campaign, and executing it effectively.
Location
Above the Bike Shop
2501 Champlain St. NW
Washington,
DC
Neighborhood: Adams Morgan
Access to this location requires climbing a flight of stairs.
Details
Bring notepads and pens, and prepare to use both with abandon. Martinis will be served.
Past event