Extra, Extra! The Art and Science of Writing a Press Release
Reporter’s notebook by Roger H. Goun is licensed under CC BY 2.0.
Every organization has a unique story. A well-written press release not only tells this story to the media, but also raises brand awareness and engages your supporters and the public.
In this class, you’ll learn how to write an effective press release. We’ll begin with a brief discussion about what press releases are, discover ways to choose a topic and craft your content, and explore methods of distribution and optimization. We’ll close with an examination of how press releases fit into a broader media relations effort and a comprehensive communications strategy.
Notebooks and/or laptops are highly recommended.
This class is presented in partnership with DC Public Library.
Location
West End Interim Library
2522 Virginia Ave. NW
Washington,
DC
Neighborhood: West End
Past event
Instructor
Andrew Gagliano is a strategic communication advisor with nearly a decade of experience spanning agencies, corporate and nonprofit communications, military public affairs, and broadcast news. Andrew helps organizations achieve their goals, connect with stakeholders, and inspire action through creative, savvy public relations tactics. He loves teaching others how to use research and analysis to produce strategic communication plans, craft compelling and persuasive messaging, and develop winning campaigns. Andrew is a graduate of the American University School of Communication.