Humanizing Digital Experiences in the Nonprofit World
Does your organization rely on inspiring people to take action in order to succeed? Do you understand the psychological factors that govern whether people decide to give or get involved with your organization’s mission?
Digital channels are a key pillar of a nonprofit’s overall strategy, and it is imperative that nonprofit professionals understand how to leverage them effectively. Foundations and nonprofits often miss out on a lot of opportunity simply because they don’t understand the human decision-making process.
In this class, the team at Creative Science will examine the efficacy of common fundraising strategies, and you’ll come away with concrete recommendations to make your campaigns more efficient and compelling by leveraging behavioral economic theories.
This class is primarily geared toward those who work at nonprofits, but you’re welcome to join if you are a donor (of time or money), a potential donor, or simply curious how nonprofits combine behavorial economics and technology as they try to expand and retain their donor bases.
Location
cove Dupont
1666 Connecticut Ave. NW
Washington,
DC
20009
Neighborhood: Dupont Circle
Past event
Instructors
Allison Carpenter has always had a knack for all things marketing. She has worked with a variety of clients across business sectors, helping them to cultivate and implement strong marketing tactics and strategies that lead to successful campaigns and powerful organizational brand awareness. At Creative Science, Allison works closely with key stakeholders at nonprofits to help them engage the audiences they need online to get their mission heard.
Nate Andorsky is an entrepreneur who blends behavioral economics and technology to help nonprofits, foundations, and mission-driven companies move people to action. As a co-founder of Creative Science, his team empowers social innovators to dream bigger by creating digital experiences, which at their core are human experiences. Prior to Creative Science, he was a team member at the Startup America Partnership, a nonprofit led by Steve Case, to help build entrepreneurial communities. He geeks out about technology and the ways it can motivate people to do good. Nate has been featured in Forbes, Huffington Post, and Inc. Magazine.